FOR THE GOOD

We strive to provide a safe, accessible, and supportive environment to play and experiment with vibrant color, making the world a better place through connection, expression, and creativity.

FOR THE PLANET

We've partnered with leaders in sustainability efforts to provide you with different ways to make planet-friendly choices.

  • We use paper that qualifies as sustainably harvested by the FSC, an international organization dedicated to promoting responsible management of the world’s forests.

  • In collaboration with Pact, all Ulta Beauty stores have The Beauty Dropoff collection bin for you to discard your empties. Find your nearest location.
FOR THE PEOPLE

Thanks to our friends at Beam, you have the option to join us for a cause at checkout. All you need to do is select the non-profit of your choice and we’ll do the rest. Become an advocate for LGBTQ+ equity, racial equity, arts, reproductive justice, animal welfare, or survivors of domestic violence every single time you’re touching up or switching up your color.

FOR OUR HOMETOWN

Good Dye Young cultivates an inclusive community that lifts up LGBTQ+ youth, supports arts & music education, raises awareness about mental illness, and protects the freedom of creative expression. We’ve partnered with The Trevor Project, BringChange2Mind, Save The Music, and last but not least, Tennessee Equality Project — an organization fighting for equality in the state that we call home. 

PIGMENTS WITH A PROMISE

Rockstar-grade, hair-healthy, people & planet friendly products to help everyone live vibrantly.

VEGAN & CRUELTY-FREE

HAIR-HEALTHY FORMULAS

ROCKSTAR QUALITY

FOR THE GOOD