✨ INTRODUCING 4 NEW SHADES 4 YOUR GDY COLLECTION! ✨ X

About Us


We are so excited to officially welcome Josh Dun of twenty one pilots to our beautifully obnoxious family!

Embrace the Beauty of Difference

A voice for anyone whose rebel spirit stands out, but might not always fit in, goodDYEyoung represents a youthful community bonded by self-expression, limitless inspiration and a flair for bold colors. Differentiated not just by the special ingredients in its products, but by its message of self-love through self-expression, the purpose of GDY is to create an all-inclusive counter culture that inspires more creativity, more community, and most of all, more color.


GDY introduces bold, vibrant DIY hair dyes that stand apart, transcending ordinary pigmentation with vibrant, mixable colors to celebrate style, spirit and strength. Available in generous 4 ounce tubes and lovingly made with the best professional-grade pigments in unapologetically loud colors, GDY is mindfully eco-friendly and botanically infused with natural sunflower, bergamot and other nourishing conditioners. The vegan & cruelty-free cream formula conditions hair as it deposits color and is safe for hair of all types. The packaging is, of course, green friendly too! And be sure to check out our Fader (a mixing product that offers you the freedom to fully customize your color).


GDY colors are designed to both embody and reflect your originality. Don’t blend in, go bold and dye your style to weird and wonderful perfection.