Our bold, vibrant DIY hair dyes stand apart, transcending ordinary pigmentation with vibrant, mixable colors to celebrate style, spirit and strength. Available in generous 4 ounce tubes and lovingly made with the best professional-grade pigments in unapologetically loud colors, GDY is mindfully eco-friendly and botanically-infused with natural sunflower, bergamot and other nourishing conditioners.

The vegan & cruelty-free cream formula conditions hair as it deposits color and is safe for hair of all types. The packaging is, of course, green friendly too! And be sure to check out our Fader (a mixing product that offers you the freedom to fully customize your color).

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Semi-Permanent Dye How-To Videos