Hayley Williams, lead singer for Grammy award winning Paramore, started expressing herself through color at a young age. She’s used hair color as a way to express her feelings at different points in her life. Her most iconic look came with the release of the band’s second album, RIOT! where she sported vibrant orange locks. Hayley started Good Dye Young as a hair color brand with a vision to create a community around self-expression, color and happiness about being who you are. GDY is an extension of her passion to provide a brand speaking to a creative community without sacrificing on quality products while being cruelty-free and vegan.
“Good Dye Young is us trying to empower people and give them the tools, but also to say ‘Hey, we’re right here with you and there are other people like you’. We are trying to break down that wall of this just being a company, and this is really more a community you can be a part of.”
– Hayley Williams