About GDY - Good Dye Young

MISSION

GDY supports artistry, creativity and self-expression. We believe happiness and confidence is the most beautiful you. We want to see you be #beautifullyobnoxious and rock it.

DNA

• Artistic • Inclusive • Bold + Vibrant • Vegan + Cruelty-Free

COMMUNITY

Good Dye Young represents a youthful community bonded by self-expression, limitless inspiration and a flair for bold colors. Differentiated not just by the ingredients in its products, but by its message of self-love through self-expression. The purpose of GDY is to create an all-inclusive culture that inspires more creativity, community and most of all, happiness.

MISSION

GDY supports artistry, creativity and self-expression. We believe happiness and confidence is the most beautiful you. We want to see you be #beautifullyobnoxious and rock it.

DNA

Artistic
Inclusive
Bold + Vibrant
Vegan + Cruelty-Free

COMMUNITY

Good Dye Young represents a youthful community bonded by self-expression, limitless inspiration and a flair for bold colors. Differentiated not just by the ingredients in its products, but by its message of self-love through self-expression. The purpose of GDY is to create an all-inclusive culture that inspires more creativity, community and most of all, happiness.

FOUNDER

Hayley Williams, lead singer for Grammy award winning Paramore, started expressing herself through color at a young age. She’s used hair color as a way to express her feelings at different points in her life. Her most iconic look came with the release of the band’s second album, RIOT! where she sported vibrant orange locks. Hayley started Good Dye Young as a hair color brand with a vision to create a community around self-expression, color and happiness about being who you are. GDY is an extension of her passion to provide a brand speaking to a creative community without sacrificing on quality products while being cruelty-free and vegan.

“Good Dye Young is us trying to empower people and give them the tools, but also to say ‘Hey, we’re right here with you and there are other people like you’. We are trying to break down that wall of this just being a company, and this is really more a community you can be a part of.”
– Hayley Williams

FOUNDER

Hayley Williams, lead singer for Grammy award winning Paramore, started expressing herself through color at a young age. She’s used hair color as a way to express her feelings at different points in her life. Her most iconic look came with the release of the band’s second album, RIOT! where she sported vibrant orange locks. Hayley started Good Dye Young as a hair color brand with a vision to create a community around self-expression, color and happiness about being who you are. GDY is an extension of her passion to provide a brand speaking to a creative community without sacrificing on quality products while being cruelty-free and vegan.

“Good Dye Young is us trying to empower people and give them the tools, but also to say ‘Hey, we’re right here with you and there are other people like you’. We are trying to break down that wall of this just being a company, and this is really more a community you can be a part of.”
– Hayley Williams

CREATIVE COMMUNION

As part of our mission to support artistry, Hayley has formed a Creative Communion, a group of diverse and highly creative people in the Nashville area. The group is tasked with getting together to discuss how to support local artists and showcase the art community and its impact on the local as well as national art scene. Artistry and creativity brings vibrancy and improves the life quality of all communities. At GDY we support artists locally and through our social channels to show their unique vision and talent.

AUTHORITY

Brian O’Connor is a staple in the styling scene in the South’s entertainment capital, Nashville. Brian has styled scores of music videos including Paramore and Lady Antebellum as well as being featured on several beauty sites. His expertise in color and style has helped shape GDY’s products. Focused on quality ingredients and product performance, Brian sets a high standard for all of the brand’s offerings.

AUTHORITY

Brian O’Connor is a staple in the styling scene in the South’s entertainment capital, Nashville. Brian has styled scores of music videos including Paramore and Lady Antebellum as well as being featured on several beauty sites. His expertise in color and style has helped shape GDY’s products. Focused on quality ingredients and product performance, Brian sets a high standard for all of the brand’s offerings.

CREATIVE COMMUNION

As part of our mission to support artistry, Hayley has formed a Creative Communion, a group of diverse and highly creative people in the Nashville area. The group is tasked with getting together to discuss how to support local artists and showcase the art community and its impact on the local as well as national art scene. Artistry and creativity brings vibrancy and improves the life quality of all communities. At GDY we support artists locally and through our social channels to show their unique vision and talent.

MISSION

DNA

COMMUNITY

MISSION

DNA

COMMUNITY

FOUNDER

FOUNDER

CREATIVE COMMUNION

AUTHORITY

AUTHORITY

CREATIVE COMMUNION

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